Corporate ID guidelines
For Tahin, the first street-style Lebanese restaurant in Istanbul, we created a very unique brand identity. Tahin’s identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the brand instantly recognizable. The brand manual aspires to tell the brand story as well as including guidelines for the logo, stationery, approved colour palettes, typefaces, menu layouts, photography style, vehicles and other such design items.
On the cover of the booklet, we repeated the square pattern that inspired the whole identity by making a pattern of laser cuts in a flat piece of cardboard. The logo is printed with black varnish.