Zeynep Tonguç


Born in 1978, Zeynep is graduated from Sankt Georg Austrian College and was accepted to Kingston University, London, one of the UK's top five art and design schools. Upon receiving her diploma on Graphic Design with merit, she returned to Istanbul and was the art director for RPM/Radar and Yesim Demir Tasarım for 10 years, working closely with many of Turkey’s leading brands such as Allianz, Bahçıvan Gıda, Bilgili Holding, Evyap (Evybaby, Evylady, Duru, Arko, Gibbs) Kopaş (Dalin, Alix Avien, Sesu, XO) Eczacibaşı Holding (İpek Kağıt, O.K, Egos), IKSV, Istanbul Modern, Nurus, Nuxx, Mandarina Duck, Triko Mısırlı, Otis, Mood.

Always the enthusiast for good design evoking emotion, PEP Creative Design Studio was founded in 2008 with a mission to make a difference in the brand story by touching users' hearts. 
To this day, Zeynep has created more than 50 brands from scratch, when the client only had a vague idea on mind.  She and her team have been managing, designing and implementing meaningful, smart and seductive brand experiences for brands like Sağlık ve Eğitim Vakfı, Sony Playstation, VitrA, Dardanel, Nippon Paint, Filli Boya, SushiCo, Dardenia, Tahin, Seba Holding and many more.
With an idea-driven mindset and 20+ years experience, she and her team are still creating solid visual systems and helping brands to speak their true language every day.
Zeynep is the chiarperson of the GMK / Turkish Graphic Designers Association since April 2021 and have been invited to speak at national and international seminars and jury panels.


STD (Society of Typographic Designers - UK) MISTD Merit Ödülü
GMK Menu Design Award 
IDW Design Week Istanbul Showroom Design 
GMK Catalogue Design Award 
GMK Packaging Design Award 
GMK Logo Design - Mention 
GMK Corporate Identity - Mention 
GMK Periodical Design - Mention 
Entry to the Book: Turkish Graphic Designers
Donside Student Awards - Silver Award